Persuasive Business Writing

  • Overview
  • Day 1
  • Day 2
Persuasive Business Writing

Training Workshop – Module Overview

Innesskirk’s innovative “Persuasive Business Writing”will provide the skills needed to write business letters, reports, meeting minutes, agendas, invitations and memos for maximum effect. Managers are often required to write proposals, technical reports, emails and memorandums.

This workshop will focus communicating effectively through written language. It will provide a clear understanding of common standards and language to use in different situations. The main focus is the development of skills to write a well-structured document, which is easy to read and will engage the reader. The Effective Business Writing workshop is designed to give you considerable practice and hands-on tools, using delegate work-product as the basis for applying workshop modules.

Tutorial sessions, case studies, practical exercises, presentations and syndicate work make this a proactive, hands-on course.

Workshop Objectives - Delegates Will Be Able To…

  • Understand the appropriate language to use in different type of documents
  • Understand spelling, grammar, sentence structure and punctuations standards
  • Use a clear documents structure, in any written communication
  • Present information, including graphics in an attractive and clear format for optimum effect
  • Use and understand commonly used standards for emails, letters, reports and proposals
  • Develop proofreading skills, evaluate and edit existing reports and document

Post Workshop - IMPACT™ Program

IMPACT™ Project – Delegates identify a work-related project during the last hour of the training that will be used as a measurable indicator of successful application and implementation of the training content.

IMPACT™ Coaching – The delegates participate in custom-designed coaching sessions to facilitate the completion of their IMPACT™ Project.   Delegates document the project’s life cycle and all related issues in the provided coaching booklet.

Course Outline : 

Workshop Agenda – Day One


Introduction And Course Objectives
Agenda begins with the introduction of course, material, methodology and pedagogy. Instructor coordinates introduction of delegates through icebreaker activity.

Working With Words
Segment provides an overview of spelling, punctuation, grammar, sentence and paragraph structure used in varying types of documents, as well as effective use of the language.

Overview Of Business Writing
Overview of different types of documents, the language used, purpose, audience and setting objectives.


Writing Meeting Agendas
Delegates focus on an overview of lay-out and language used, sample agendas and different format options.

Writing Emails
The OABC methods of email structure, etiquette, dos and don’ts, along with sample emails.

Writing Business Letters
Review of the basic structure of formal letters, including the lay-out and format, purpose and tone, with a focus on the timing and use of inserting a personal touch.

Review the main points of interest of the day, identify possible work-projects, preview day two.


Workshop Agenda – Day Two


Writing Proposals
This segment will include the review and discussion of the structure and format of professional and effective proposals, including requirements for proposals – targeted, persuasive and organized.

Writing Reports
Discussion and overview of the structure and format of professional reports, including understand purpose and audience.

Writing Other Documents
Review of the structure and format of other documents, such as Request for Proposal (RFP), projections, executive summaries, and business cases.


Proofreading And Finishing
Proofreading tools and strategies, printing and publishing

Practicing The Concepts
Practice, Practice, Practice - each delegate will use a sample document they created to be completely analyzed and improved.

Identification Of IMPACT™ Project
Delegates are assigned to groups and asked to identify a project which will require the use of the new knowledge and information received during the workshop. This will allow the delegates to transfer the new knowledge into skills and effective work habits.

Review the main points of interest for the course, deliver course administration like evaluation, action plan, certificates.

2 Days
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