Public Relations And Media Relations

  • Overview
  • Day 1
  • Day 2
Workshop: 
Public Relations And Media Relations

Training Workshop – Module Overview

Innesskirk’s innovative “Public Relations And Media Relations” provides Senior Managers with the knowledge and competence to effectively manage their personal image and value, as well as the organization’s image, products and activities by forming solid networks and strategic communication planning.

Networking and public relations are the most positive methods of communicating value. Good networking skills enable Senior Managers to tap into existing relationships and increase the scope and influence of their network. This workshop is designed to boost awareness and provide practical knowledge and hands-on tools for effective networking.

Tutorial sessions, case studies, practical exercises, presentations and syndicate work make this a proactive, hands-on course. Delegates will be asked to identify a project where the techniques and skills learned during the course can be implemented within an identified period of time.

Workshop Objectives - Delegates Will Be Able To…

  • Understand the role of Public Relations in the organization
  • Facilitate communication methods and strategies
  • Network for success - “Meet and Greet” management
  • Appreciate first impressions, body language and appearance
  • Evaluate principles, ethical and legal issues
  • Plan and manage a Public Relations campaign
  • Manage media relations and Public Relations consultants
  • Plan issue and crisis communication
  • Recognize the impact of social media

Post Workshop - IMPACT™ Program

IMPACT™ Project – Delegates identify a work-related project during the last hour of the training that will be used as a measurable indicator of successful application and implementation of the training content.

IMPACT™ Coaching – The delegates participate in custom-designed coaching sessions to facilitate the completion of their IMPACT™ Project.   Delegates document the project’s life cycle and all related issues in the provided coaching booklet.

Course Outline : 

Workshop Agenda – Day One

WELCOME

Introduction And Course Objectives
Agenda begins with the introduction of course, material, methodology and pedagogy. Instructor coordinates introduction of delegates through icebreaker activity.

Role Of Public Relations In The Organization
Instructor will review an overview of the role of Public Relations, definitions, meaning and development of the Public Relations function in Organizations. Delegates will proactively plan and manage a Public Relations-Campaign.

Ethical And Legal Issues
Segment includes an overview of the ethical and legal issues like copyright, Libel, Slander, Information access.

Effective Internal Public Relations
Senior Managers concentrate on Corporate Public Relations, linking internal Public Relations to business goals and strategy. Discussions will include the importance of management commitment and links with HR and other business functions, formal and informal communication channels and how they work.

LUNCH

Effective External Public Relations
Exercises include external communications tools and techniques; managing media relations and Public Relations consultants; Business-to-Business communications; lobbying; sponsorship and community communications.

Controlled And Uncontrolled Media
Delegates discuss the best use of tools and techniques, including: Events (product launches, conferences, and exhibitions); Controlled Media (brochures, newsletters, video, and websites); and Uncontrolled Media (print, broadcast, internet).

Online Public Relations
This segment includes a discussion of the social media landscape and impact of social media, commercial implications and developing a social media and Public Relations strategy.

CLOSING
Review the main points of interest of the day, identify possible work-projects, preview day two.

Day: 

Workshop Agenda – Day Two

WELCOME

Corporate Social Responsibility (CSR)
Senior Managers must comprehend the increasing importance of Corporate Social Responsibility and sustainable business practices and the inclusion of CSR as an Integral Element of overall business strategy.

Dealing With Interviews
Delegates hone their skills surrounding interview techniques, preparation, scripts, sound-bites, statements, keeping control with sample Questions and Answers.

Media And Media Writing
An in-depth look at the roles that media plays in Public Relations, including: Newspapers, TV, Radio, Trade publications, Magazines. Discussion will include: building effective relationships with the media; matching media with public; writing press releases (date, headline, structure, wording, contact details, graphics, and note to Editor); distribution lists and coverage.

LUNCH

Presentation Skills Overview
Delegates will learn and practice the fine points of Preparation, Content, Structure, Delivery, Visual Aids, Management of Locations and Audiences.

Marketing Communications
Segment focuses on getting your product message across using advertising through different media, such as Magazines, Newspapers, Posters, Billboards, Ambient Advertising. Discussions include the Relationship between Advertising and Public Relations.

Crisis Communication And Crisis Management
Senior Managers must be familiar with the definitions and typologies of crises, crisis management planning and creating their crisis management team. Delegates rehearse communicating in a crisis and the aftermath of a crisis and reputation management.

Identification Of IMPACT™ Project
Delegates are assigned to groups and asked to identify a project which will require the use of the new knowledge and information received during the workshop. This will allow the delegates to transfer the new knowledge into skills and effective work habits.

CLOSING
Review the main points of interest for the course, deliver course administration like evaluation, action plan, certificates.

PDF File: 
application/pdf icon
Innesskirk - Public Relations And Media Relations.pdf
Duration: 
2 Days
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